"A while ago, Burger King launched its »Whopper Sacrifice« project. If you delete ten friends on Facebook, you get a free Whopper. The friends are notified that they were sacrificed for a Whopper. A friendship on Facebook seems to be worth as much as a few grams of ground meat. Neo-liberalism has turned even individuals into micro-entrepreneurs who only enter into business deals that promise a profit. Friendship is no exception: it is likewise expected to be profitable. A friend, according to Aristotle, is a second self. Today, a friend is a product. And you can’t idealize Facebook as a friendly space; it is, after all, a space where unscrupulous bullying takes place. And from an economic point of view, Facebook is a space of exploitation."

- Byung-Chul Han